| Management number | 231948138 | Release Date | 2026/06/18 | List Price | $13.58 | Model Number | 231948138 | ||
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Focus groups are a popular method for collecting qualitative data in the social sciences. Doing Focus Groups provides a concise, practical introduction to planning and organizing successful focus groups. Barbour discusses the advantages and limitations of using group discussion and demonstrates effective methods for collecting and analyzing data. This is a perfect how-to introduction to getting the most out of your focus group research. Read more
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